A Guide to Retail Signage

Every retailer needs the right signage, as this is a very important element for selling retail goods to consumers, and it pays to spend some time thinking about your shop signage, rather than ordering without giving a thought to the effectiveness of the signage. Stickers, for example, can really give some impact to products, and if they are placed in the right locations, they direct the customer towards making a purchase.

Commercial Signage Printing

Whether you are looking for inkjet stickers (รับ ทํา สติ๊กเกอร์ อิงค์เจ็ท in Thai) or hanging interior signage, there are online companies that offer a wide range of retail signage, and they can customise their products to include your company colours. Research tells us that having effective signage does make a difference to sales figures, and this is an area that demands some forethought.

Creating a Call to Action

Store signage offers a great opportunity to encourage the shopper to take decisive action, with messages like, “Buy Now While Stocks Last”, or “Discounted for a Limited Period Only”. An online search will help you to locate a custom signage printing company, who will be happy to create the perfect signage for your retail environment, and this is bound to have a positive impact on sales. The correct use of colours also has an influence on the effectiveness of your signage, so consider this when designing all forms of retail signage.

Informational Signage

This form of signage helps the customer to navigate your retail space, and would typically include product information that helps customers hone in on specific products. This type of signage should be located above eye level, so people can see it from any location, and if you have restrooms and different areas within your store, informational signage will help store visitors find what they are looking for.

Persuasive Signage

As mentioned above, encouraging the customer to make a purchase is a very effective way to tip the scales. A store visitor might decide to call back in a few days, when suddenly, the see a small sign that says, “Limited Offer”, which quickly changes their mind and they go ahead with the purchase.

Exterior Retail Signage

This differs from interior signage in one significant way, as with indoor signage, you don’t have to encourage the consumer to enter your store, which is the main objective of exterior signage. The right use of neon can certainly get you noticed, and digital display boards are becoming a very popular way of getting your message across. When talking to a signage expert, ask them about digital signage and other products they offer that incorporate technology, and you might be pleasantly surprised at what they have to offer.

If you are about to refit your retail premises, don’t forget to take into account interior signage, as it can make a big difference to your monthly sales figures. Wherever your business is located, an online search will help you locate a nearby signage expert, and with their experience and your concept, your store will be a nicer place for your customers to visit.